Operational Strategy

The company’s ambition is to double its net asset value per share every five years, through a mixture of realised profits and revaluation surpluses. by marshalling an extensive hopper of development opportunities, by delivering built-out schemes across all sectors of the property market, and by regularly recycling capital into the acquisition of new opportunities, the company has consistently exceeded this target over the last 15 years.

	The Hopper The company strategy is based on a hopper of future development opportunities, acquired in their raw state. It currently comprises over 5,000 developable acres and 18 town centre schemes. One of our targets is to replace 120% of land used every year to ensure the long-term continuation of the company’s growth strategy.
	Marshalling The company’s own team, supplemented with skilled external professionals, has a proven track record in marshalling a wide range of projects through the complex and lengthy planning and development processes. It has particular expertise in site assembly, assessing and managing remediation risks, master planning and undertaking public consultation.
	Delivery Schemes once marshalled are built-out in response to market conditions, with a mixture of pre-let and speculative buildings forming the company’s substantial annual construction programme. Where the use requires a specialist developer such as a housebuilder, land may be sold under tight development control principles. Assets are disposed of once no further significant value can be added, and the capital is then recycled into new schemes, enabling the entire process to begin again.