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National housebuilder, St. Modwen Homes has experienced exceptional demand for its houses at Park View in Longbridge, having sold all the properties in the second phase of homes from plan.

In a trend that was thought to have vanished in recent years, all 19 houses in the current phase of Park View on Lickey Road have been purchased by people who have only seen the architect’s drawings and floorplans of the new homes.

In response to the sell-out of all 132 properties at Park View – 113 in the first phase and 19 in the second – St. Modwen Homes has submitted a detailed planning application for a new phase of housing on Lickey Road. The new phase will comprise 195 new homes and apartments in a variety of styles, if approved.

Guy Gusterson, managing director at St. Modwen Homes said: “Purchasing from plan means that people can put their own stamp on the property by choosing their kitchen, bathroom and other fixtures, as well as making sure they secure their favourite plot on the development.

“The popularity of purchasing from plan is always a clear indicator that confidence is strong in the local property market. Thanks to the opening of the first phase of the town centre, Longbridge is a fantastic investment for any new homeowner. We have already had people putting their name down to reserve at future phases of St. Modwen Homes’ residential developments at Longbridge, with many wanting to be just a short walk away from the new shops, restaurants and landscaped park that the town centre has to offer.

“Our proposed third phase of housing in Longbridge is situated within close proximity to the new £70 million Longbridge town centre. Whilst offering a more modern appearance than the traditional looking homes at Park View, the new homes and apartments will be built to the St. Modwen Homes’ philosophy of enhancing light and height, with higher than average ceilings and large windows, as well as boasting high quality fixtures and fittings and Juliet balconies.”

The detailed planning application for the third phase of housing was submitted in August 2013. If approved, St. Modwen Homes aims to start construction work on the site before Christmas.

Launched nearly two years ago, Park View was St. Modwen Homes’ first residential development in the UK. Since then, the residential part of St. Modwen – the UK’s leading regeneration specialist – has grown considerably and now has seven live sites across the county, including Gregorys Bank in Worcester, Woodlands Reach in Ravenstone, Leicestershire and Edison Place in Rugby. 

Guy said: “Park View is our first development to have sold out and we are currently adding the finishing touches to the new houses, ready for the new homeowners to move in later this year. The overwhelmingly positive response we’ve had to the development is very encouraging, and shows that there is a high demand for new, high-quality properties in Longbridge.”  

The £1bn regeneration of the 468 acre Longbridge site includes phase one of the £100 million Longbridge Technology Park, incorporating The Innovation Centre, Bournville College, a £66 million new educational facility, opened in 2011.

The new £70 million town centre offers 24 shops and restaurants and includes a flagship 85,000 sq ft Sainsbury’s store, a 75-bedroom Premier Inn Hotel and Beefeater restaurant, Costa Coffee, Hallmark and Greggs, as well as a range of independent retailers. It has at its heart the £2 million, three acre open green space, Austin Park, with an open watercourse for the River Rea.

To register for more details about the upcoming phase, househunters should visit the Park View marketing suite, located off Lickey Road, which is open for visitors on Thursdays to Mondays, inclusive of the weekends, between 10am to 6pm. Alternatively call the St. Modwen Homes sales team on 0844 243 4545 or visit