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St. Modwen, the UK’s leading regeneration specialist, has signed up BrightHouse as the latest tenant at its £90m Wembley Central regeneration scheme.

BrightHouse, which provides top brand household goods on low weekly payments, has taken a 4,000 sq ft unit at the front of the scheme on Wembley High Road, adjacent to Everything Everywhere and TK Maxx. BrightHouse is expanding rapidly and currently has 240 stores across the country. The new letting extends the range of goods and services available for shoppers at Wembley Central to include home furnishings and appliances.

BrightHouse has already opened its newly fitted out store, enabling it to benefit from increased trade in the run up to Christmas when new appliances and furnishings are in demand.

The news follows the submission of a planning application for the final phase of the scheme, located above and adjacent to Wembley Central tube and train station. The final phase will include a Travelodge hotel with a bar/restaurant, 29,000 sq ft of additional retail space, 38 private apartments and upgraded access to the station.

Following an extremely successful sales campaign, the marketing suite for the Central Apartments has moved from the High Road to new premises within the main retail mall, to make way for additional new retailers. There are only five apartments still available to buy.

Killian Morris, development manager at St. Modwen said: “The latest letting to BrightHouse provides a welcome addition to the retail mix at Wembley Central, further extending the range of goods and services on offer. There is keen interest in the last remaining shop on this front parade, and we anticipate announcing a further letting to a national retailer shortly”.

The regeneration scheme has already delivered a new public square, 23,000 sq ft of modern office space at Ramsey House, Central Apartments (a development of 117 private apartments) and 85 affordable homes. Retail tenants trading at Wembley Central include TK Maxx, Peacocks, Bonmarche, Co-operative Food, Iceland, Betterspecs, Everything Everywhere, and Eurochange.