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The unique and inspiring Shopping Village at St. Modwen’s Trentham Estate and Gardens is continuing to attract retailers with vibrant new foodstore Brown and Green. Trentham Shopping Village was first opened in 2004 as part of the major tourist and leisure destination that St. Modwen has created through the restoration of the former 725 acre country estate, gardens and park.

Fruit farmers Susie and Euan Keenan have signed a 10 year lease for the 4,600 sq ft unit to establish their first store under the ‘Brown and Green’ banner, working in partnership with retail specialists Blue Diamond Group, operators of the highly successful Trentham Garden Centre.

“We are delighted that Brown and Green is adding to the retail mix at Trentham this spring,” commented Mike Herbert, regional director for St. Modwen. “Brown and Green’s offering perfectly complements our environmental ethos and will bring a wholesome range of local, ethical and artisan foods to the Trentham Estate which we believe will have widespread appeal to our visitors. The store’s focus on locally sourced produce is very much in harmony with St Modwen’s sustainability policy.”

Already successfully running the award winning Shepherd’s Farm Shop at Newent in Gloucestershire, the Keenan’s latest retail venture, Brown and Green, will offer a range of local, regional and seasonal goods. The store provides a fresh and meal inspiring shopping environment with a range of foods for all diets. Susie has personally selected each product, and is always looking for unique and local producers whose food customers can put their trust in. Susie Keenan explains:

“As a farmer’s daughter and country girl my passions have always been great local produce and the people who make it. I also want to make our customers’ food shopping experience and satisfaction as good as it can be. Euan and I have established Brown and Green to bring this ethos to the market, offering great food and drink that has been personally selected with care.

“Sourcing local produce brings with it many benefits – fresher seasonal produce, fewer food miles, support for the local economy and a better knowledge of where and how our food is made. Many of our products are made by hand, by individuals we know personally, who are truly passionate about their work and their customers’ enjoyment and satisfaction. We hope that in turn Brown and Green will inspire our customers to try and taste new products within the friendly, informative and mouth-watering environment that we are bringing to Trentham.”

The Shopping Village at the Trentham Estate has continued to go from strength to strength despite last year’s market downturn with increased footfall, strong trading and general improvements in turnover. Fast becoming renowned for its array of specialist food and drink retailers, the Shopping Village includes Vom Fass, the award winning Pieminister, Cadwalader’s Ice Cream Cafe, Mad about Fudge and Peggy Anne’s Old Fashioned Sweet Shop, plus a range of dining opportunities including the stunning Italian Garden Tearoom.

The unique location of the Shopping Village within the Trentham Estate and Gardens has also made it a growing specialist destination for those looking to shop and experience the wider attractions at the Estate as Mike Herbert continues:

“Being part of a major tourist destination is one of the Shopping Village’s greatest assets, and particularly in the current climate has enabled Trentham to maintain strong trading patterns. This has been recognised by big brands such as Trespass and L’OCCITANE, whose swift take up of available units over recent months has maintained our very low vacancy rate. Our ability to attract quality businesses such as Brown and Green is further enhancing our retail offering, providing customers with a dynamic shopping destination that boasts unique individual retailers alongside popular national and international brands.”

The Shopping Village at Trentham Estate and Gardens currently has 60 retailers ranging from Edinburgh Woollen Mill and locally based Portmeirion, to leisure clothing specialists such as Tog 24, Animal and Weird Fish, alongside a range of cafe and restaurant facilities plus the Trentham Garden Centre.

Brown and Green is open now, with an official launch event being held on 5 June. For further information visit the website