News Archive


National housebuilder St. Modwen Homes, claims househunters in Brent and the surrounding areas could save in excess of £20,000 when buying a new build apartment in comparison to a second hand property. 

The award-winning developer says purchasers of older properties should expect to be faced with high renovation costs in addition to the initial cost of the property. 

Figures from Which? reveal the average spend on a new kitchen is £8,000 and with added extras such as integrated appliances, prices could reach in excess of £10,000. The average cost of a new bathroom currently stands at around £3,000 – without premium fittings such as power showers or designer tiles. 

Neil Simpson, sales and marketing director at St. Modwen Homes, said: “The new apartments at Wembley Central are ideal for young professionals and first time buyers with busy lifestyles, who will benefit from the low maintenance commitment required when buying a new-build home. The apartments also offer security for potential investors, who can relax, safe in the knowledge that the new apartments will not need any new fixtures or fittings for a significant period of time, as everything is new, and comes under the standard 10 year NHBC warranty. 

“With building technology and construction materials constantly improving, new builds are much more energy efficient than ones built even just a few years ago, saving homeowners a significant amount of money on household bills whilst helping the environment.”

Located on High Road, just outside Wembley Central tube station, the remaining apartments at Wembley Central are priced at around £235,000 for a stylish one bedroom home. All the apartments are available under the Government’s Help to Buy scheme, under which purchasers require a deposit of as low as four per cent – or £12,000.

Boasting a high internal specification, the Wembley Central apartments come complete with top-quality fixtures and fittings including designer Nobilia kitchens with Siemens appliances, alongside contemporary bathrooms and spacious living areas. Additionally, all apartments boast modern balconies which offer stunning views towards the new Wembley Stadium, Harrow-on-the-Hill and Central London.

Neil said: “With just five apartments remaining for sale in this first phase, Wembley Central offers fantastic value to first time buyers wanting to get their foot on the property ladder as well as an excellent investment opportunity, with rental yields reaching up to seven per cent and tenants already in-situ in two of the remaining apartments.”

Forming part of the regeneration of Wembley town centre, the mixed-use Wembley Central development will provide 150,000 sq ft of retail and leisure space when complete. The scheme will deliver 23,000 sq ft of modern office space and a total of 155 private apartments set around an attractive public square. Wembley Central is being developed by St. Modwen – the UK’s leading regeneration specialist – with the new homes being delivered by St. Modwen Homes. 

The Wembley Central marketing suite is situated in Ramsay House, Central Square. To arrange a viewing, please contact the St. Modwen Homes sales team on 0844 371 1301 or email