News Archive


Affordable house prices and enviable communication links are contributing to Rugby being regarded as a top commuter destination for people working in London.

Roughly one third of the enquiries at St. Modwen Homes’ Edison Place development, located off Technology Drive in Rugby, are from commuters looking for a family home within an hour’s journey from London.

Research shows that, on average, people save £7,600 a year when moving out of London to Rugby, even when travel costs are taken into consideration.

One family who made the decision to move to the town and commute to work is Lounes and Siobhan Benrejdal, along with their eight month old daughter Alyssya. The pair previously lived in Enfield, North London and have recently reserved a four bedroom ‘Falconbridge’ house at Edison Place.

Siobhan, who works in London, said: “The location of Edison Place is ideal for us. Lounes and I have had to live apart for a year as he worked in Birmingham and I London. Moving to Rugby means we can now live together and still commute to our existing places of work which is perfect.

“Having the train station just a short walk away from Edison Place means I can easily get to London and, similarly, the nearby motorway makes it an easy commute into Birmingham for Lounes.

“The cost difference between properties in Rugby and London meant we could afford a four bedroom detached home with lovely large bedrooms, rear garden and plenty of space for a growing family, it’s completely superior to anything we could have got for the same price in London.”

Bev Hall, Sales and Marketing Director at St. Modwen Homes, said: “With house prices in London continuing to rise it’s no surprise that people are increasingly looking at viable commuter destinations rather than living in the capital when they come to buy a home. People can expect to pay around £850,000 for a standard four bedroom house in London, meaning they could save well over £600,000 by living in Rugby.”

Siobhan and Lounes secured their property with an early bird reservation at Edison Place and are due to move into their new home by December 2014.

Siobhan said: “When we visited Edison Place we immediately knew that the Falconbridge was the perfect match for what we were after but, unfortunately, there weren’t any available at the time. Luckily for us we were able to secure the property under an early bird reservation which meant we got our pick of the plots that hadn’t even officially been released. This has also meant that we’ve been able to choose our perfect kitchen helping to really make it feel like our home.”

The Falconbridge boasts four bedrooms – three double and one single – and benefits from an open plan kitchen and dining area as well as a separate living room with French doors leading onto a spacious rear garden. All the homes at Edison Place come with high quality fixtures and fittings as standard, as well as designer bathrooms and kitchens. Prices for the four bedroom homes at Edison Place start from £225,995.

In addition to the larger properties, St. Modwen Homes has now released a selection of one and two bedroom apartments for sale, starting in price from just £107,995. Proving popular, 50% of the apartments initially released for sale were reserved within just four days.

Ideally situated off Leicester Road, Edison Place is within walking distance of retail and leisure facilities, as well as being just 500m from Rugby railway station. People can reach London Euston on the train from Rugby in just 50 minutes. The development is also well positioned for Junction 1 of the M6 to the north and Junction 1 of the M45 to the south.

For more information about the homes at Edison Place, visit the marketing suite which is open Thursday to Monday from 10am to 5.30pm, inclusive of the weekends. An appointment can be booked by calling 0844 243 4646. Alternatively, visit for further information.