St. Modwen, the UK’s leading regeneration specialist and owner of Elephant and Castle Shopping Centre, has celebrated a milestone in a unique charity initiative taking place at the centre.
Artists are creating 250 model elephants across London for Elephant Family, the only charity in the UK solely dedicated to saving the Asian elephant from extinction. The elephants will be showcased as part of Elephant Parade 2010, an exhibition of life-size model baby elephants which will be displayed throughout London next summer, to help raise awareness and support for elephant preservation.
The first three of the animals to be painted at Elephant and Castle, in a 1,200 sq ft unit donated to the charity by St. Modwen, have now been finished.
James Stockdale, development manager at St. Modwen, said: “It’s great to see the project making headway under our roof and a great start to the initiative. Shoppers have been curious to see the artists at work – they are a real talking point.”
Elephant and Castle is a mixed-use shopping centre comprising 135,000 sq ft of retail, 90,000 sq ft of offices and 90,000 sq ft of leisure facilities. Recent signings include shoe retailer Clarks for a 7,073 sq ft former Woolworths unit.