News Archive


The £150 million mixed use redevelopment of the 88-acre former Goodyear Works site in Wolverhampton is gathering pace with two major milestones reached by regeneration specialist St. Modwen and the joint venture residential partner, Persimmon plc.

Construction is due to commence 31st May on the first 314 new homes which range from one to four bedrooms and are being delivered as part of a joint venture between St. Modwen and housebuilder, Persimmon plc. The first homes are expected to be available for sale in August 2011.

June will see the practical completion by St. Modwen of the development’s 17,000 sq ft Aldi food store, including a new access road. The store is expected to open in July, creating around 20 full and part time jobs.

Bill Oliver, chief executive of St. Modwen, said: “We are delighted to be making such progress on the redevelopment of this landmark Wolverhampton site. The construction process alone for Aldi created over 50 new jobs and, once open, the foodstore will deliver further long-term job opportunities to the area, while also supporting both the existing and new residential community. Our joint venture with Persimmon plc is helping us to deliver a sustainable new community to Wolverhampton and we are delighted with the advances which we have already made in partnership to bring the scheme forward.”

The approved residential planning application for the Goodyear site was the first to be made as part of a joint venture between St. Modwen and Persimmon plc established in August 2010. 2,000 homes – with an end value of £300 million – will be built on seven St. Modwen-owned sites across the UK over the next five years.

Mike Farley, chief executive of Persimmon plc added: “We are delighted that works can now commence on the site to create a new community which will bring much needed housing and amenities to the area. The scheme will play a vital part in the regeneration of Wolverhampton, boosting the local economy on many levels by creating valuable job opportunities, in particular for local tradesmen. After months of preparation and planning, the build programme can start and we expect homes to be available for sale in August.”

Once completed, the Goodyear development will include 21,000 sq ft of neighbourhood retail facilities and some 40 acres of new homes. 18 acres of the 88 acre regeneration scheme remains occupied by manufacturer Goodyear.

Councillor Peter Bilson, Wolverhampton City Council’s cabinet member for economic regeneration and prosperity said: “The City Council is delighted that the housing element of this ambitious scheme is getting underway. This is a site in need of development and the Council has worked closely with the developers to assist them during the planning process and to get to a stage when the building can begin. In March, the Council agreed to alter a condition of the original planning consent to ensure that this development would be commercially viable and could go-ahead.”

Bordered by Stafford Road in Wolverhampton, the Goodyear regeneration scheme is a short drive from junction 2 of the M54 and Wolverhampton city centre.