Strategic Land & Regeneration

Herbert’s Yard Opens at Longbridge

St. Modwen is delighted to announce that Herbert’s Yard, a dedicated new events space in Longbridge town centre, is now open for business. Operated by multi-award-winning street food pioneers, Digbeth Dining Club, Herbert’s Yard represents their first permanent venue to operate outside Birmingham city centre. After over seven years of bringing the Dining Club’s monthly pop ups to Longbridge, the new permanent venue will deliver year-round events with a core focus on local community and business engagement with activities such as networking and yoga taking place regularly.

Herbert’s Yard (named after Herbert Austin), provides a beautiful new events space which can be adapted depending on requirements and sits next to the recently enhanced Austin Park in Longbridge Town Centre. Built with sustainable timber and using lighting fixtures from the original Car Assembly Building (CAB1) that have been converted to low energy LED.

Supporting the local economy is a priority and suppliers such as Glass House beer and Wine Freedom, both of Birmingham, will be joining guest food suppliers delivering a range of cuisine from around the globe to delight tastebuds. Food options will include vegan, vegetarian, gluten free and dairy free, offering an inclusive choice to the widest range of diners possible.

It’s great to see the project coming to fruition, we want it to be truly different and I hope that people in Longbridge and throughout the West Midlands have the opportunity to enjoy the food and facilities and get involved with the range of community activities.”

Harry Jenkins, Head of Marketing at Digbeth Dining Club

The venue will be available to hire for local community groups and parties, providing a valuable facility for future generations to benefit from in the heart of the town centre. Herbert’s Yard includes a bar and deli, as well as outdoor seating and a wild flower garden for visitors to enjoy all year round.

The opening of Herbert’s Yard represents a significant milestone for the ongoing community development here at Longbridge. Our vision has always been to deliver a project that includes a variety of elements that the public and businesses can benefit from. As a result, more businesses are choosing to be based at Longbridge creating more employment opportunities and subsequently a demand for more housing locally, which is also being delivered.

Longbridge town centre is not just about the regeneration of a historically significant site but most importantly will leave a legacy and a place that local people will be proud to call home.”

Elliot Sellars, Development Director at St. Modwen

Find out more about Herbert’s Yard and the ongoing developments of Longbridge, here.