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Managing directors, chief executives and owners of hi-tech and IT businesses will learn how to outsell their competitors at a breakfast seminar to be held later this month at the Longbridge Innovation Centre, owned by St. Modwen, the UK’s leading regeneration specialist.

Award winning sales guru Nigel Dunand from Sandler Training will deliver the lively interactive workshop, which is taking place between 9am and 12 noon on 23rd October.

Sandler helps the world’s leading IT businesses including Microsoft, IBM, Dell and Oracle to achieve sustainable and substantial sales growth, and now local businesses are to benefit from its expertise.

The Sales Transformation Seminar is being run in conjunction with UKITA (the UK IT Association). Attendees will be encouraged to ‘break all the rules’ in order to win more business in technology sales.

Mr Dunand, chief executive of Sandler Training, said: “We’ll talk about the sales frustrations we all have as business owners. These include the difficulty we have finding sales people who can actually go out and sell.”

Sandler Training is based at the Longbridge Innovation Centre. “It’s a great place for people to get to,” explained Mr Dunand.

“I’m able to expand my business within the serviced office space here. My neighbours are like-minded entrepreneurial business owners and there is lots of interaction between us.”

James Teal, manager of St. Modwen’s Longbridge Innovation Centre, said: “This seminar is exactly the type of event we love to host at the Innovation Centre – people getting together and sharing ideas.”

Entry to the Sales Transformation Seminar is free of charge, but by referral or invitation only. To register for the seminar call 0121 222 5590 or visit