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– Open weekend hands purchasers a lifeline at thriving town centre location-

First time buyers in North West London keen to get a foot on the property ladder are thrown a much-needed lifeline in Wembley next weekend. On Saturday 17th and Sunday 18th October, leading developer St. Modwen will be holding this fantastic event at its prestigious Central Apartments development, in the heart of Wembley Central, aimed exclusively at helping first time buyers learn more about their purchasing options. The event will take place from 10am – 6pm at the sales and marketing suite, which is located on Wembley High Road.

The highlight of the weekend will include a one-off ‘Live Free For A Year’ offer on any reservations made over the course of the two days. Encompassing mortgage payments, service charge, ground rent, parking permit, all utility bills, travel and food costs for the next 12 months, the lifestyle package* will guarantee purchasers peace of mind whilst the economy stabilises, as well as allowing some flexibility in the budget for homeowners to indulge in a little extra luxury when they move into their dream home.

A wide range of services will be on offer at the event and visitors can take full advantage of access to independent mortgage and financial advisors, who will be on hand to provide free impartial advice. In addition, members of the sales team will be available to discuss the full range of options available at Central Apartments.

Jon Hall, Residential Sales and Marketing Director at St. Modwen, said:

“The Open Weekend will be an ideal opportunity for purchasers who are not sure about what is available to come and find out more, particularly first time buyers who may have a more limited knowledge of the homebuying process. With signs that the mortgage market may be stabilising, it
seems that now could be a better time than ever for first time buyers to start thinking about getting

onto the property ladder. Coupled with our ‘Live Free For A Year’ offer, which will help to offset
some of the monthly financial strain and allow purchasers to really enjoy their new home, this
could be an excellent time to take advantage of some of the deals available in today’s market.”

Central Apartments comprises 117 one and two bedroom apartments within a striking 13-storey residential tower. With modern architectural detailing adding contemporary character to the exterior, the spacious open-plan interiors feature a luxury specification with en-suite bathrooms to the master bedroom, full-height double patio doors leading onto glass and metal balconies, and fitted kitchens equipped with a range of integrated appliances, including a Siemens stainless steel oven and an integrated fridge/freezer, all of which helps to alleviate some of the initial cost burden of setting up a new home.

Living at Central Apartments, residents will benefit from St. Modwen’s £90 million investment in the town centre. Providing 135,000 sq ft of new retail and leisure amenities, alongside 24,000 sq ft of office space and a new public square, the revitalised centre will become a vibrant shopping, business and leisure hub that will continue to transform the area. Many of the new stores are already open for business, with popular high street names including Bonmarche, Peacocks, and the recently opened TK Maxx anchor store already attracting large numbers of shoppers into the area.

Central Apartments is also perfectly located for a quick and easy commute into Central London. Conveniently situated less than a two minute walk away from Wembley Central tube station, journey times directly into London’s West End take just half an hour on the Bakerloo line, or commuters can travel straight to London Euston via the Overground network.

A home at Central Apartments is competitively priced from £199,995 for a one bedroom apartment, whilst two bedroom homes cost from £249,995. The Sales & Marketing Suite is located on Wembley High Road and is open 7 days a week between10.00am – 6.00pm. For further information please visit, or contact the sales team on 0844 371 1301 / email:

*Terms and conditions apply

Notes to Editors:
St. Modwen is the UK’s leading regeneration specialist, operating across the full spectrum of the property industry through a network of seven regional offices and a Birmingham based head office. The company is wholly focused upon regeneration with expertise in brownfield land renewal, partnering with industry, town centre regeneration and heritage restoration.

The regeneration of Wembley Central is being undertaken as part of a 50:50 joint venture between St. Modwen Properties PLC and Rotch Property Group.