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LOCAL TAILOR OPENS NEW STORE ON LONGBRIDGE HIGH STREET

High-end clothing alteration and repairs business ‘Tailor Made’ has taken up residence at St. Modwen’s £100 million Longbridge Town Centre.

Founded by Cofton Hackett-based entrepreneur John Tilley, this is the third branch for the alterations and repairs specialist, which already has stores in Harborne and Redditch.

Just one month after opening, business at the Longbridge shop has surpassed expectations, with the 624 sq ft unit already outperforming its sister stores.

Andrea Clarke, St. Modwen’s property manager for Longbridge, said: “It has been wonderful to welcome established local business Tailor Made to Longbridge and to see its new store thrive in such a short space of time. Offering express high-end tailoring, Tailor Made provides the type of everyday convenience services that those who live, work and shop at Longbridge really want and need.”

John Tilley, founder of Tailor Made, added: “We’ve closed our store on Lickey Road in Cofton Hackett and relocated it to Longbridge High Street in order to take advantage of the growing footfall in the new Town Centre. Longbridge is fast becoming an exciting and varied retail destination and we wanted to be part of it – especially the opportunity of being on the doorstep of the Midlands’ largest Marks & Spencer store, which opened here on 4th November.

“Our new location also benefits from being amongst Longbridge’s office buildings, meaning that we are surrounded by a professional business community which requires the type of services we provide.”

Open between 9.30am and 5.30pm on weekdays and 9.30am to 2pm on Saturdays, Tailor Made offers clothing alterations, restyling, invisible repairs, an express one-hour jean shortening service, and dry cleaning services.

St. Modwen, the UK’s leading regeneration specialist, has invested £300 million into regenerating the former MG Rover site at Longbridge since 2003 – this equates to £25 million per year. Four hundred family homes have been created, along with shops, eateries, offices, the new Bournville College, Longbridge Technology Park and the new Austin Park. 

As well as the fit-out of the new retail units in the Town Centre, construction work on a £35 million ExtraCare Retirement Village is underway and planning permission has been secured for a major office building called One Park Square that will create hundreds of jobs. Plans have also been approved for a landmark residential facility for military staff working at the Royal Centre for Defence Medicine (RCDM) Birmingham, with work due to begin later this year.