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Planning approval was granted for the landmark new £66 million Bournville College in March 2009, with funding for the new college secured from the Learning & Skills Council in August 2009.

The development will see the relocation of the existing Bournville College in Northfield to Longbridge, in order to bring its three campuses together into purpose built, 250,000 sq ft premises. The college will be prominently located on the junction of the A38 Bristol Road South and Longbridge Lane.

The six storey educational facility will have capacity for over 15,000 students and will feature new state of the art facilities including a learning resource centre, business school, construction workshop, and leisure and sport facilities. Designed by the Birmingham office of international architects Broadway Malyan, the building is expected to achieve a BREEAM rating of ‘Excellent’.

In October 2009, Shepherd Construction was appointed to build the college, via the Office Journal of the European Union (OJEU) procurement process, with its workforce on site expected to reach around 300 at its peak. In November 2009 Shepherd Construction commenced an 88-week build programme devised to ensure the college receives its first intake of students in September 2011.

The campus will occupy 4.2 acres and will be the first phase of the proposed new £100m Longbridge Town Centre. The arrival on site earlier this year of the 30 metre-high cranes, which are visible from Rubery and Northfield, has dramatically changed the skyline over Longbridge.

The regeneration of the former MG Rover car production plant, Longbridge is a £1 billion project spanning 468 acres by St. Modwen and joint landowner Advantage West Midlands. Over the next 15 years, the scheme is expected to create up to 10,000 new jobs and 2,000 new homes. An exemplar of sustainability, there will also be improved transport links alongside new community facilities and public space.