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Availability to purchase before Christmas

St. Modwen Homes is encouraging househunters wishing to secure a new home at its Wembley Central development before the end of the year to view an apartment and speak to a member of its sales team as soon as possible.

The moving in process could be much quicker than many househunters first expect, with cash buyers able to purchase a property at Wembley Central in only two weeks, whereas purchasers who need to secure a mortgage will typically face a 28 day completion.

Neil Simpson, sales and marketing director for St. Modwen Homes said: “Cash purchasers can move into a new home at Wembley Central in just two weeks but we have also seen purchasers who require a mortgage move into a new apartment in as little as three weeks, so it’s not impossible for people wishing to move into a new home before the end of the year to still do so.

“To help speed up the moving in process, I would recommend buyers needing a mortgage speak to our sales team at Wembley Central who will recommend an impartial financial advisor who, after asking just a few questions, will be able to give buyers a clearer idea about what property they can afford and what monthly repayments are likely to be. They will also be able to advise purchasers on the best mortgage products available to suit individual needs. This will help make the whole process run as quickly and smoothly as possible, and mean buyers can choose the mortgage best suited to them.”

Price of apartments

The properties at Wembley Central range in price from £199,995 to £250,000 for a one bedroom stylish apartment that boasts a spacious balcony, most of which have panoramic views towards central London. Under St. Modwen Homes’ equity loan scheme FirstStep the apartments can be purchased for as little as £149,999 and with a deposit of just £9999.75 – five per cent of the total price of the new build home.

Under FirstStep, purchasers will own 100 per cent of their new home for just 75 per cent of the price (made up of a five per cent deposit and 70 per cent mortgage) as St. Modwen Homes offers a loan of up to 25 per cent of the full purchase price. FirstStep is available to both first time buyers and those moving up the property ladder.

This lower deposit will come as light relief to many househunters, as recent statistics state that aspiring homeowners now face an eight year wait to raise a deposit. Typically, purchasers need a 20 per cent deposit to secure a new home, meaning the deposit needed for a one bedroom apartment at Wembley Central would stand at £39,999 – four times the amount needed with St. Modwen Homes’ FirstStep scheme.

Investor opportunities

St. Modwen Homes is also offering some Christmas treats for people looking to make a property investment at Wembley Central. The 13 storey building has proven popular with professionals and families wishing to rent in the area, and the housebuilder currently has a number of apartments available for landlords to purchase fully rented.

Priced from £199,995, the apartments obtain an average rental yield of six per cent, with monthly rental incomes standing at around £1,150.

Description of apartments

Located at Central Square, just outside Wembley Central tube station, Wembley Central has been designed to the highest standard. The one bedroom apartments have all been fitted with designer Nobilia kitchens, featuring handle-free high gloss nutmeg doors, alongside contemporary bathrooms and spacious living areas. Additionally, the modern balconies boast stunning views towards the new Wembley Stadium, Harrow on the Hill and Central London.

The Wembley Central marketing suite is situated in Ramsay House, Central Square. To arrange a viewing of the luxury show apartment contact the St. Modwen Homes sales team please on 0844 371 1301 or email More details on this residential development can be found at

Description of scheme

Developed by St. Modwen, the UK’s leading regeneration specialist, the Wembley Central development will provide 150,000 sq ft of retail and leisure space when complete. The scheme has its own secure 24-hour multi-story car park and benefits from the immediate proximity of Wembley Central tube and train station. It also provides 23,000 sq ft of modern office space and a total of 155 private apartments set around an attractive public square.

St.Modwen has recently announced the arrival of four new retailers to its Wembley Central development including a new Tesco Metro store (set to be the largest food store in the town centre), Sports Direct, The Gym (an affordable, flexible 24-hour fitness chain) and a 16,000 sq ft anchor store, pre-let to another popular national retailer.