Strategic Land & Regeneration

Responsible Operating Practices & Partnerships

Multi-million-pound investment deal unlocks regeneration in Longbridge

Aerial view of Longbridge West Works from the new Longbridge Town Centre

St. Modwen has secured a multi-million-pound investment deal with the West Midlands Combined Authority (WMCA) to bring forward the regeneration of the West Works site at the former MG Rover car plant in Longbridge

The announcement comes as work begins on the site to clean up land, install essential infrastructure and make the site ready for the construction of 350 new homes and 900,000 sq ft of commercial floorspace, creating up to 5,000 jobs.

St. Modwen has already overseen the regeneration of around half the wider Longbridge works. Once finished, the £1bn transformation of the entire former car plant is expected to have created up to 4,000 new homes, 2m sq ft of commercial development and 10,000 jobs, transforming Longbridge into a modern, attractive environment in which to live and work.

The deal follows the award in December 2020 of more than £51m of Government funding for the WMCA to continue driving forward significant new homes and jobs for local people on brownfield, former industrial land such as the former MG Rover site. The funding was in recognition of the WMCA’s nationally leading brownfield regeneration and housing programme

The closure of Longbridge’s MG Rover Plant in 2005 was one of the darkest days in the history of the West Midlands, and one that symbolised our region’s economic decline in what were supposed to be the country’s economic ‘boom’ years under Tony Blair.

“Having spent some time growing up in Northfield I know just how iconic the site is, and I know that for 15 years now people have waited for its regeneration to finally heal one of our biggest, and most painful, economic scars. That is why I am delighted that the WMCA has been able to step in and help unlock this major part of the site for development.

“Over the past four years one of the real strengths of the West Midlands has been using Government money to clean up derelict industrial land to pave the way for development, and industrial land doesn’t come much bigger or more iconic than the Longbridge West Works.

“Now instead of looking back over 15 years of pain, we can look forward to the thousands of new jobs, commercial premises, and hundreds of homes that will be coming to Longbridge.”

Andy Street, Mayor of the West Midlands and chair of the WMCA

At its height in the 1960s, Longbridge was one of the world’s biggest car factories, employing tens of thousands of people producing ground-breaking vehicles like the Mini. A steady decline over the 1980s and 90s led to the collapse of MG Rover in 2005.

Since St. Modwen acquired the site, the on-going redevelopment of Longbridge has already created over 3,000 permanent jobs, 1,450 new homes and over 1m sqft of employment space, delivering a £500m a year boost to the economy.

Longbridge has also attracted new organisations from across the tech, science, manufacturing, and R&D industries who have taken up space, while the existing innovation centre on site continues to grow.

St. Modwen CEO Sarwjit Sambhi (centre) pictured with West Midlands Mayor Andy Street (right) and Northfield MP Gary Sambrook (left) at the Longbridge West Works site

Unlocking West Works is a huge milestone for Longbridge and we are delighted to move forward in partnership with the West Midlands Combined Authority. 

“Building the site infrastructure will accelerate the creation of 5,000 new jobs, 350 new homes and open up 27 acres of space for the public to enjoy along the River Rea.

“We’re already seeing strong interest from occupiers in Longbridge Business Park and the WMCA contribution will ultimately lever in up to £300m in private sector investment at West Works. This investment highlights the major contribution Longbridge is making to Birmingham and West Midlands.”

Sarwjit Sambhi, CEO of St. Modwen

In addition to the new homes and high-quality Longbridge Business Park to be built on the West Works site, there will also be 27 acres of beautiful, green space connected to the nearby Austin Park, increasing biodiversity and promoting health and wellbeing.

A one-mile stretch of the River Rea that had been hidden by the old car works for decades will also be opened up, linking Rubery to Longbridge town centre via 1.5 miles of new cycle and footpaths.

I can’t think of a better example of the WMCA’s brownfield first policy in action than the regeneration of this iconic site and I’m sure its development after lying derelict for 15 years will be poignant for many families who had worked at the car plant, often over generations.

“But this is also a symbol of a new, brighter era for the West Midlands despite the impact of Covid-19. Throughout the pandemic the WMCA has continued to invest millions of pounds to unlock derelict sites like this and support new types of industry so that local people are given the opportunity of high quality, affordable homes and the decent, well paid jobs of the future.”

Cllr Mike Bird, WMCA portfolio holder for housing and land and leader of Walsall Council

The WMCA investment into West Works comes just weeks after the combined authority approved a £780,000 investment for St Modwen scheme on another part of the Longbridge site at 2 Park Square. The scheme involves more than 60,000sq ft of high-quality commercial office space, creating 400 new jobs.

Find out more about Longbridge

View the original announcement from the West Midlands Combined Authority