News Archive


The latest, highly anticipated, phase of housing to be built on the former MG Rover site in Longbridge, near Birmingham, has now officially been released for sale to the general public by St. Modwen Homes; the residential arm of the UK’s leading regeneration specialist, St. Modwen.

The new houses will make up the second phase of St. Modwen Homes’ Park View development, located on Lickey Road, and will deliver 19 homes when complete. Following a high level of initial interest, the two and three bedroom houses can now be reserved from plan, with prices starting from just £155,950.

The launch of these homes follows the welcome news from this year’s Budget that househunters will be able to secure a property with a deposit of just 5 per cent under the new Help to Buy scheme, helping to combat the most common problem faced by those looking to purchase their first home.

Under the new equity loan scheme – which is open to both first time buyers and those moving up the property ladder – purchasers will own 100 per cent of their home for just 80 per cent of the price as the Government offers a loan of up to 20 per cent of the full purchase price. This means prospective purchasers at Park View could buy a two bedroom ‘Cofton’ house priced at £155,950, for just £124,760 (a 20 per cent reduction off the listed price), made up of a 75 per cent mortgage and a deposit of 5 per cent, equating to just £7,797.50.

Neil Simpson, sales and marketing director at St. Modwen Homes said: “Since planning was granted for the second phase of Park View we have been overwhelmed with people wishing to register their interest in the new homes and reserve their favourite plots. We are now in a position where we are able to sell these beautiful new homes from plan and if initial interest is anything to go by, it would seem that demand for these properties will be very high indeed.

“The decision to build a second phase of Park View follows the outstanding sales success of the first phase of housing which now has just one home remaining for sale. The properties’ location on the tree lined Lickey Road, within walking distance from the tranquil Cofton Park and the new, soon-to-be launched Longbridge town centre – along with being a very commutable distance from Birmingham city centre – makes Park View an ideal base for young professionals, families and first time buyers.

“The Government’s Help to Buy scheme has the potential to make all the difference for purchasers who are struggling to raise a large deposit. This new scheme presents a fantastic opportunity and I would encourage househunters to speak to our sales team about the opportunity it presents.”

The new homes will reflect the traditional architecture of the local area and mirror the external appearance of those houses in the first phase of Park View. As an added benefit, St. Modwen Homes has extended the size of its already larger than average living rooms and bedrooms, whilst retaining the high quality fixtures and fittings throughout the properties – including designer Electrolux kitchen appliances and luxurious bathrooms, along with large windows and high ceilings that create spacious and airy rooms.

The homes at Park View are part of St. Modwen’s £1 billion regeneration of Longbridge, one of the largest regeneration schemes currently being undertaken in the Midlands. The opening of the town centre later this year will bring St. Modwen’s investment to date to £250 million.

People interested in the new homes at Park View are encouraged to book an early meeting with the sales team where they will be shown plans for the development and given the opportunity to reserve their favourite plot. For more information visit the marketing suite, located off Lickey Road, which is open for visitors seven days a week between 10am and 6pm. Alternatively call the St. Modwen Homes sales team on 0844 243 4545 or visit