News Archive

New Stoke-on-Trent regeneration joint venture gives go-ahead for next major festival park development

Stoke-on-Trent Regeneration Ltd has entered into a further agreement with Corus Group plc for the redevelopment of the remaining 90 acres of the former Shelton Steelworks site, which has been transformed into the highly successful Festival Park development..

Stoke-on-Trent Regeneration, the joint venture formed by St Modwen Properties PLC and Stoke City Council, has already developed successfully Etruria Valley, phase three of Festival Park, through a joint agreement with Corus. This has provided offices for George Hall, Royal Doulton and Consignia as well as high quality industrial space.

This latest phase – the fourth – will increase the area covered by the total Festival Park scheme to over 300 acres. It will comprise a mixed use business park incorporating employment, residential, leisure and associated uses, providing more than one million sq ft of space. The site will offer an attractive living and working environment making considerable use of the extensive frontage to the Trent & Mersey Canal.

The former British Steel rolling mill will be demolished to make way for this latest project which will involve extensive site reclamation and the construction of new access roads.

Mike Herbert, a director of Stoke-on-Trent Regeneration and St Modwen Developments, said: “This is another substantial step in the continuing regeneration of North Staffordshire, which was set in motion in 1986 by the National Garden Festival and the subsequent Festival Park development undertaken by St Modwen Properties on the Garden Festival 160-acre site.

“Festival Heights and Etruria Valley built on that success and lead to this latest phase. In addition, the new phase paves the way for the future development of the Festival Waters scheme which involves the regeneration of a further substantial area including Middleport as a vibrant residential community alongside the canal.

“By the time we have completed the new phase and Festival Waters we expect to have regenerated an area approaching one square mile in the heart of the city and to have played a major role in the Potteries’ regeneration.”

For further information contact Mike Herbert of St Modwen on 01782-281844. Issued by Paul Raymer of Howle Chapman Raymer (0121-236-7771).