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St. Modwen, the UK’s leading regeneration specialist, has released a new 3D animation showcasing updated plans for Project Jennifer, the £150 million community-led regeneration of Great Homer Street in North Liverpool.

The flythrough explores aerial and street-level views of the 40-acre scheme which is anchored by a 114,000 sq ft Sainsbury’s supermarket – the largest food store to be built in Liverpool to date.

The video also takes a virtual tour of the 80,000 sq ft of additional non-food retail space, improvements to existing public realm, new homes, employment space and new community and leisure facilities which will be delivered by the scheme.

Releasing the flythrough, St. Modwen revealed that following its attendance at the annual British Council of Shopping Centres (BCSC) conference in Manchester last month, it is receiving strong interest from new retailers looking to join the scheme.

Paul Batho, project director at St. Modwen, said: “The message from BCSC was that it’s all about viability and strong anchor-led schemes are stacking up.

“We are in discussion with a number of new retailers who are very interested in opportunities to become part of Project Jennifer. The feedback was clear, enthused by the strong political will for the scheme, they are looking forward to the conclusion to the CPO process and the opportunity to come onboard and trade alongside Sainsbury’s.”

St Modwen is making contact with landowners across the entire development site and, where possible, entering into discussions about the purchase of those plots in accordance with the compulsory purchase order (CPO) regulations.

Following the conclusion of this process it is expected that Liverpool City Council will make a CPO early in 2011.

Once completed, the £150 million redevelopment of Liverpool’s Great Homer Street area will deliver a new food store, 80,000 sq ft of additional retail units, 80,000 sq ft of light industrial units, 480 new homes, and 40,000 sq ft of community facilities, including a new library, market and community health centre.

The scheme will create a new hub of activity in North Liverpool and will act as a catalyst for the wider redevelopment of that part of the city.