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Planning approval has been granted for the landmark new £84 million Bournville College, a major element in the next phase of £1 billion redevelopment of the former MG Rover works at Longbridge, by the UK’s leading regeneration specialist, St. Modwen and joint land owner Advantage West Midlands.

The development will see the relocation of the existing Bournville College in Northfield to Longbridge, in order to bring its three disparate campuses together into purpose built, 250,000 sq ft premises.

Construction work on the new college should start in the summer, subject to securing detailed approval and funding from the Learning & Skills Council. The build programme for the six storey development is set to create hundreds of construction and associated jobs locally, in order to create a dynamic new learning environment for over 10,000 students in both further and higher education.

Bill Oliver, Chief Executive Officer, St. Modwen, comments:

“Receiving planning approval for Bournville College represents a significant milestone for the future of Longbridge with work now set to begin on a building which will form a key part of the new Longbridge Town Centre. This high quality educational facility is vital to ensuring the community we create at Longbridge is youthful, dynamic and sustainable for the long term and we are delighted by the prospect of it progressing as early as this summer.”

Norman Cave, Principal of Bournville College says:

“Reaching planning approval has been a truly collaborative effort working alongside St. Modwen. It represents a major step forward in the regeneration of this part of the city. The relocation of Bournville College will not only provide first class educational and training facilities but will also present significant employment opportunities in an area devastated by the collapse of Rover.”

“We have recently launched a project for our art students which will see them design the construction site hoarding for their new campus under the direction of St Modwen and we look forward to being further involved in the project as the building takes shape.”

Stuart Kirkwood, Director of Development for Advantage West Midlands adds:

“To secure planning for this landmark building against the backdrop of the current economic climate confirms Longbridge’s position as a beacon for regeneration and underlines its importance as a true socio-economic project, that will provide real long-term benefit to the local community and to businesses.”

Sustainability is at the heart of St. Modwen’s regeneration of Longbridge, and the Broadway Malyan designed college will be no exception. The building has been designed to achieve a BREEAM rating of Excellent and hosts a number of environmental design features.

Subject to planning permission, detailed approval and funding from the Learning & Skills Council, work is expected to start on site this summer. The overall build programme, fitting out and occupation by the College is planned to conclude in time for the start of the new academic year in September 2011.

Notes to Editors:

The new Bournville College at Longbridge

St. Modwen’s £1 billion Longbridge scheme is one of the largest regeneration projects in the West Midlands. The pioneering vision for the former MG Rover works includes the creation of 10,000 new jobs and 2,000 new homes alongside quality public realm and access to excellent transport links, all of which will establish Longbridge as a truly mixed use model of sustainability.

The new £84 million Bournville College building comprises 250,000 sq ft and will be located on Longbridge North. It will anchor the new town centre at the heart of St. Modwen’s regeneration of the 468 acre former MG Rover works. The prominent location on the junction of the A38 Bristol Road South/ Longbridge Lane and in close proximity to Longbridge train station means it is imperative that the college design is reflective of the new vision for the area.

The college will be housed in one six storey building comprised of multiple distinct blocks, interlinking around the central spine building where, at the heart, a double height atrium will act as an ambient space for all of the students to come together and interact with each other.

St. Modwen Properties PLC:

St. Modwen is the UK’s leading regeneration specialist, operating across the full spectrum of the property industry through a network of seven regional offices and a Birmingham based head office. The company is wholly focused upon regeneration with expertise in brownfield land renewal, partnering with industry, town centre regeneration and heritage restoration.

For further information, please contact:

Charlotte McCarthy

PR Manager

St. Modwen Properties PLC

T: 0121 222 9400


Karoline Adamson / Sally Earl


T: 0121 643 8151