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Norton and Proffitt Developments, the joint venture between St. Modwen and Goold Estates Ltd, is set to submit a planning application in November for a landmark retail and leisure development in Walsall town centre totalling nearly 90,000 sq ft.

The proposed development is the latest stage of Norton and Proffitt’s £90 million St Matthew’s Quarter regeneration scheme which is transforming the southern end of High Street into a vibrant shopping destination.

Anchored by the existing Asda store, the new scheme will boast an 11,930 sq ft restaurant plus space for 11 shops on the ground and mezzanine floors and will be located adjacent to the 1,000 space multi storey car park. Construction of the scheme is planned to begin during 2013.

Norton & Proffitt has decided to submit the planning application following an encouraging response to the scheme from retailers, with a 10,600 sq ft shop already under offer.

St. Modwen development surveyor Mark Watkins said: “This exciting new 90,000 sq ft retail and leisure development marks the next stage in achieving our vision for Walsall town centre. Fronting the existing square, the modern units and restaurant will provide shoppers with an improved shopping experience.”

Dominic Goold, of Goold Estates, added: “Combined with the Asda, apartments and the Goldmine youth centre, this next phase of the St. Matthew’s Quarter project will continue to provide a tremendous boost to the transformation of this area of Walsall into a 21st century retail and leisure destination.”

The St. Matthew’s Quarter regeneration scheme has already delivered a new Asda and 41 new apartments at Shannon’s View, while the £2.7 million Goldmine youth training centre in Lower Hall Lane opened in August 2012. The 20,000 sq ft purpose built property was created for The Vine Trust Goldmine and includes training rooms, a library, offices and multipurpose space for public performances. It will house the new Walsall Studio School from 2013.