News Archive


A 119-bed hotel at the main entrance to the 750-acre Trentham Estate, North Staffordshire, has been handed over to Whitbread for final fitting-out as a Premier Inn Hotel and is scheduled to open before Easter.

The £10 million hotel has been developed by Trentham Leisure, a joint venture between St Modwen Properties PLC and Mr Willi Reitz, the German wine and leisure entrepreneur.

Mike Herbert regional director for St Modwen, said: “The hotel is a new facility for the Trentham Estate to cater for the ever-increasing number of visitors. It is also a major and a boost for the North Staffordshire leisure offer which has a shortage of quality mid-range hotel accommodation.

“The new building has been designed as a modern building but reflecting the historic characteristics of the architecture at Trentham. It rises from two storeys facing the main entrance to the estate to four storeys as the building is angled around the 18th century bowling green which has been retained as a feature of the development.”

The hotel, which includes a restaurant and meeting rooms, was to have been a Tulip Inn hotel but following last year¹s takeover of the Golden Tulip group by Whitbread it will now be part of the popular Premier Inn Hotel chain.

The very prominently positioned hotel is part of the northern section of the Trentham Estate which includes the stylish Trentham Garden Centre, the Shopping Village with a wide range of tourist, recreation, heritage and craft-type shops and complementary restaurants, and stunningly restored Grade ll listed Italian Gardens.

These together with the children¹s activity centre, the Monkey Forest, the boat and train rides and Aerial Extreme, have transformed the estate into one of the UK¹s most popular visitor destinations.

For further information contact Mike Herbert of St Modwen (01782 281844).

Issued by Paul Raymer of Howle Chapman Raymer (0121 313 1000).

Ref: MOD/33/08