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Major Italian restaurant group, Prezzo has become the first food offering to sign up for one of the units next to the recently opened Vue cinema in The Meads, boosting Farnborough town centre’s economy.

Prezzo, which has more than 200 restaurants throughout the UK has signed a 25 year lease to take the 3,000 sq ft unit adjacent to the multi- screen cinema in the newly redeveloped heart of the town centre. The arrival of Prezzo is generating significant interest in the other available restaurant units

Owned by St. Modwen – the UK’s leading regeneration specialist – the £80 million redevelopment of The Meads has also seen a brand new store and extended presence for Sainsbury’s in the town centre; 70 apartments which were rapidly sold; a 77-bed Travelodge; full refurbishment of the 560 space Kingsmead car park with enhanced access to the shopping centre via an escalator and brand new customer toilets and Shopmobility, as well as well as making improvements to the existing pedestrian area within the town centre.

Since its launch the scheme, has welcomed JD Wetherspoon, Starbucks, New Look and Trespass. With the opening of Vue’s seven-screen cinema and Prezzo this latest stage of the development to revitalise Farnborough town centre will also create a true leisure destination.

James Stockdale, Development Surveyor at St. Modwen, said: “The signing of Prezzo is a significant step in the development of The Meads.

“The new cinema is attracting a lot of new customers back into the town and the arrival of Prezzo and new restaurants are establishing Farnborough as a key leisure destination in Hampshire.

“We are confident that other food operators will now follow Prezzo’s lead and Farnborough will have a strong line-up of restaurants for diners to chose from.”

Prezzo director of marketing Christian Poole said: “We are aiming to have our new Prezzo restaurant open at the start of November.

“We are confident that the restaurant, which will serve a great selection of Italian food, will be a great addition to the dining scene in Farnborough and an asset to The Meads.”