News Archive


The UK’s leading regeneration specialist, St. Modwen, has completed a £35,000 land sale at its Etruria Valley scheme in Stoke on Trent. Locally-based cost consultants and quantity surveyors Prosurv Consult has purchased the gate house to the former steel works and has secured planning consent to build a new £500,000 headquarters on the site.

An eight-month construction programme is now scheduled to get under way in July 2009; and the 10-strong Prosurv Consult team, currently based in Newcastle under Lyme, will relocate to a bespoke 4,000 sq ft office at Etruria Valley in spring 2010. It is intended that the two-storey building will accommodate Prosurv Consult’s ongoing growth, with the firm initially planning to take occupation of the first floor. A tenant will be sought for the ground floor, which has also been earmarked as future expansion space for Prosurv Consult.

Regional director for St. Modwen, Mike Herbert, said: “With its roots in North Staffordshire, Prosurv Consult is a highly successful firm of property professionals which has experienced a sustained period of growth since its inception in 2004. St. Modwen has worked with Prosurv Consult on several projects and we are very pleased that the continued success of the firm has resulted in its expansion to a new headquarters at Etruria Valley.

“St. Modwen is committed to assisting professional services companies throughout the region by delivering business space that provides a quality environment for employees, together with the right conditions for growth and expansion. Testament to the effectiveness of our approach, Prosurv Consult’s new office will be sited near to two additional bespoke units at Etruria Valley – a £1.8 million new headquarters for Hanley Economic Building Society which is scheduled for imminent completion, and a £30 million call centre for Vodafone UK which is due for completion in September.”

Etruria Valley is an expansion of St. Modwen’s landmark 225-acre Festival Park scheme, developed following the 1986 Garden Festival as a retail, leisure and business park constructed on what was once described as ‘the largest derelict site in the West Midlands’.

Paul Dunning, managing director of Prosurv Consult, said: “Having worked with St. Modwen on several occasions, we have gained a first-hand appreciation of what makes schemes such as Etruria Valley so popular. The central location was a huge pull for Prosurv Consult as the business operates across the region and both employees and clients require quick and easy access to the communications network throughout Stoke and beyond. Furthermore, the attention to detail that goes into making business parks such as Etruria Valley a thriving and successful environment will assist us in attracting and retaining a high calibre of staff and in presenting the right professional image that befits our business.”

Elsewhere in the town, Stoke-on-Trent Regeneration Ltd, St. Modwen’s joint venture company with the City of Stoke-on-Trent is delivering the 400 acre Trentham Lakes scheme – a distribution, industrial business park location where 2 million sq ft has already been developed.

Further investment in attracting businesses to the town has been made by St. Modwen at Fenton Trade Park. The first phase of this 25 acre development offers 70,000 sq ft of industrial/warehouse space with potential for a further 50 acres of development.

Alongside commercial developments, St. Modwen has enriched North Staffordshire’s leisure and employment opportunities with the regeneration of the historic Trentham Estate. Halfway through a 10-year £100m regeneration project, this popular visitor attraction includes England’s largest garden restoration, a shopping village and monkey forest, with landmarks including a new Italian Garden Tearooms which opened at the end of May.

Notes to Editors:

St. Modwen is the UK’s leading regeneration specialist, operating across the full spectrum of the property industry through a network of seven regional offices and a Birmingham based head office. The company is wholly focussed upon regeneration with expertise in brownfield land renewal, partnering with industry, town centre regeneration, Innovation Centres and education projects.