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SAVE THE DATE AS LONGBRIDGE LIGHT FESTIVAL RETURNS

Following the overwhelming success of the 2014 Longbridge Light Festival (LLF), the highly anticipated festival is set to return to Longbridge Town Centre this autumn.

LLF will take place on Saturday 22nd October between 6pm and 10pm, and is free for all to attend. Offering something for everyone, the action-packed event includes family workshops, outdoor lighting installations and artworks for all ages to enjoy.

The festival is part of the Longbridge Public Art Project (LPAP), produced by arts organisation WERK and supported by the UK’s leading regeneration specialist, St. Modwen. It also coincides with St. Modwen’s 30th anniversary.

Mike Murray, development director at St. Modwen, said: “The regeneration of Longbridge –which includes the £100 million Town Centre at its heart – is about putting the area on the map, and internationally recognised events such as the Light Festival do exactly that.

“The 2014 festival was the first of its kind within Birmingham, and it was a resounding success, with over 5,500 visitors on the evening.

“Our ultimate aim for Longbridge Town Centre is to extend its reach well into the evening, and our plans for the third phase will create a thriving destination which offers high-quality leisure attractions including a cinema, gym and high-quality restaurants that will lend themselves to supporting community and arts events.”

Claire Farrell, WERK Artistic Director and Festival Curator, said: “The 2016 festival is the finale of the ongoing five year Longbridge Public Art Project (LPAP). We are delighted that we are able produce another festival with the support of Arts Council West Midlands, Birmingham City Council, St. Modwen and Bournville College.

“The festival will feature an array of light installations and artworks by artists from the West Midlands and internationally-based artists from Birmingham’s sister cities Leipzig and Chicago. 

“Longbridge’s past, present and future is the ongoing frame of reference for the project and new work will be created in response to this year’s festival theme Shadow Factory – a poetic nod to the area’s industrial heritage and wartime past as well as a metaphor for the hidden depths of a place, the stories that lie beneath its surface.”

Longbridge Light Festival is a unique event and celebration exploring Longbridge’s automotive heritage whilst looking forward to its bright future, through light and art. Over the last four years, the LPAP project has developed a diverse portfolio of activities in response to Longbridge and has hosted over 135 events.

Once the site of the former MG Rover plant, Longbridge is being transformed by St. Modwen, the UK’s leading regeneration specialist, through a £1 billion regeneration project. £300 million has been invested to date, delivering hundreds of family homes along with shops, eateries, offices, the £66m Bournville College, Longbridge Technology Park and the three acre Austin Park. Work is well underway on the Royal Centre for Defence Medicine (RCDM) Accommodation Building, whilst Longbridge Retirement Village is due to open in 2017.