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St. Modwen, the UK’s leading regeneration specialist and owner of The Meads, Farnborough’s shopping centre, has signed a deal with national retailer Shoe Zone. The footwear specialist has commenced fitting out of its new 2,500 sq ft store in the Queensmead shopping precinct.

The arrival of Shoe Zone in Farnborough comes just weeks after the opening of a 62,000 sq ft Sainsbury’s and a 77-bed Travelodge, both important milestones in St. Modwen’s regeneration of the town centre. The new store will open for trading in early February.

James Stockdale, development manager at St. Modwen, said: “Despite the recession, national retailers continue to recognise Farnborough’s potential. Shoe Zone complements the mix of existing retailers well and will undoubtedly be a significant attraction for local shoppers.

“The company has been attracted by Farnborough’s retail catchment of 194,000 people and the town’s 2,400 town centre parking spaces, both great attributes for retailers looking to open new premises.”

Naomi Shefford, Marketing and Property Director at Shoe Zone, said: “We have wanted to open a store in Farnborough’s buzzing town centre for a while now and are thrilled that the time has finally come. We look forward to welcoming local shoppers to the store when it opens and are excited to be a part of this thriving community.”

Shoe Zone has 557 stores throughout the UK and Ireland and sells 30 million pairs of shoes per year.