News Archive


The UK’s leading regeneration specialist St. Modwen has completed a Development Agreement with bet365 Group to build a £7.7m training and leisure facility to serve bet365’s corporate headquarters at Etruria Valley Business Park in Stoke-on-Trent.

The new facility will be a leisure and training centre of 33,500 sq ft. The development will feature two five-a-side football pitches, a multi-use games area, changing rooms, training rooms, offices and onsite staff parking.

Planning permission has been granted and works are scheduled to start on the 2 acre site at the end of June this year. The completed build is expected in April 2018.

Euan Lindsay, Development Manager for St. Modwen, said: “This really is an exciting development for the Etruria Valley site and we are very pleased to be able to assist bet365 to further develop its facilities here in Stoke-on-Trent.

“Following the recent developments for DPD and the West Midlands Ambulance Service, we are seeing significant ongoing investment in Etruria Valley and look forward to further developments coming on stream.”

Richard Smith, Group Property Director at bet365, said: “We realise the importance of health and wellness in the workplace and encourage colleagues to enjoy the new facilities once completed.”

Etruria Valley is part of the Ceramic Valley Enterprise Zone and forms 90 acres of the 300 acre Festival Park scheme, comprising major office and commercial development, a retail park, leisure park, 4 star hotel, restaurants and housing. Over 1.3m sq ft of development has been completed by St. Modwen including over 750,000 sq ft of office and business space.

Situated two miles from Stoke-on-Trent city centre, the development benefits from excellent transport links, providing direct access to the A53 leading to the A500 that connects to Junctions15 and 16 of the M6, as well as the A50.

Approximately 45 acres remain for development at Etruria Valley.