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St. Modwen and Persimmon Homes have started work on the first phase of a residential development on the former Longbridge East works in Cofton Hackett, Worcestershire.

The first phase will boast a range of 229 two, three and four bedroom homes, of which 36 will be affordable. A children’s play area and park will be created and the River Arrow, which has been in culvert since the 1930s, will also be opened up.

While the main access to the new development will be from Groveley Lane, a number of the dwellings will be accessed from Parsonage Drive. In addition new footpath and cycle linkages will also be provided within and through the site.

St. Modwen, the UK’s leading regeneration specialist, is currently delivering the infrastructure for the development and Persimmon Homes will begin constructing the houses in January.

Richard Hickman, planning manager for St. Modwen, said: “This new residential development of family homes will provide much needed new housing which will integrate with the established Cofton Hackett community.

“The new residents will also have the benefit of being part of St. Modwen’s £1 billion Longbridge regeneration project that is fast becoming an established residential, retail and business community. “

David McGing, land director for Persimmon Homes South Midlands said: “Cofton Hackett is a highly desirable area and these new good quality family homes will suit people currently living close by and those looking to move to the area from further afield. The opened up River Arrow and new park with play area will create a natural focus to the development to be enjoyed by all the residents.”

“We are expecting the first properties to be released for sale in April together with the launch of our new showhomes.”

Bromsgrove District Council’s Planning Committee has resolved to grant planning permission to deliver up to 725 new dwellings across the whole Longbridge East, with future plans for a new 4,500 sq ft community centre.

St. Modwen and Persimmon Homes have entered a joint venture to initially develop 2,000 homes on eight sites owned by St. Modwen across the UK, including Longbridge East.

Currently under construction, next year’s opening of Longbridge town centre will bring investment at the former MG Rover site up to £250 million since it was acquired by St. Modwen, the UK’s leading regeneration specialist, in 2003. This investment has already created 1,160 permanent jobs through the development of the Technology Park, Cofton Centre and the £66 million new Bournville College, which opened in September 2011. The first 113 new homes are already being delivered at Longbridge in partnership with the Government’s Homes and Communities Agency (HCA) and the £5 million youth centre, ‘The Factory’, opened in summer 2012.

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