News Archive

St Modwen begins next phase of preparation work at Longbridge

An army of excavators is on site and set to remediate enough soil to fill the Royal Albert Hall more than twice over as the next phase of preparation work gets under way at the former MG Rover site at Longbridge.

The extensive investigation and ground clearing programme on Longbridge West fronting the A38 Bristol Road South, will see more than 200,000 cubic metres of soil cleaned across the 17 acre (6.9 hectare) site. This work will prepare the ground for the proposed new regional investment site, new homes and parks planned by developer St Modwen and joint land owner Advantage West Midlands.

More than three million square feet (278, 709 square metres) of the massive Longbridge site has already been cleared by St Modwen. The developer is working closely with the Environment Agency to ensure the former industrial site is fully remediated to allow the area to be completely transformed into a prosperous mixed-use development built around jobs, communities and people as set out in the proposed Longbridge Area Action Plan.

Mark Batchelor, construction manager for St Modwen, the UK’s leading regeneration specialist, said the successful completion of this £3 million preparation programme for Longbridge West was crucial to the long-term success of the Longbridge Area Action Plan.

He said: “The work carried out to make the site ready for redevelopment will need to be extensive and thorough. Following on from the relatively straightforward task of demolishing the buildings, we will have around 20 earthmovers and heavy machinery which will fully remediate the site ready for development.”

The six month programme to clear what was formally the old West Works of the Rover plant marks a significant increase in activity by St Modwen as the next stage of delivering the 468 acre (189 hectare) development site.

Longbridge senior development manager Mike Murray said: “After the joint announcement in December of the Longbridge Area Action Plan by Birmingham City Council, Bromsgrove Council and Worcestershire Council, the future is looking bright. We are delighted all three councils are working together with a common vision of creating this new community, breathing much-needed new life into the area which will lead to 10,000 jobs and a minimum of 1400 new homes.

“The work being carried out on site is an important step in the future of this project. It is essential that the land is suitably prepared, allowing us to create this bright outlook for Longbridge. Though the Area Action Plan is still going through the approval process, the extensive work carried out will ensure that on approval, we can start to turn this hugely important project into a reality.”


For more information please contact:

Mike Murray, St Modwen 0121 222 9400

Adam Butt, Core Marketing 0121 643 8151

Notes to Editor:

The Longbridge Area Action Plan provides a 15-year vision for the 468 acre (189 hectare) site owned in partnership between leading the UK’s leading regeneration specialist, St Modwen and Regional Development Agency Advantage West Midlands. As well as delivering 10,000 jobs, homes, local amenities, improved transport links and three new parks, the plan will also include a new learning quarter to include the relocated Bournville College and a 62 acre (25 hectare) regional investment site for high tech businesses – aiming to reinvigorate the industrial heritage of Longbridge.

The Longbridge Area Action Plan was drawn up following an extensive public consultation exercise and will be not only the biggest regeneration project in the Midlands but the most important. The ambitious plans have already received praise from the Government and the community will showcase the highest standards of design and sustainable living to be found anywhere in the UK.

The plan is currently going through a lengthy approval process with all three councils involved during the following weeks, before being formally submitted to the Government for approval.

For further information please visit