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Ceramic specialists Steelite International are the latest retailer to open at the popular Shopping Village on The Trentham Estate in Stoke-on-Trent. This new shop means that Trentham Shopping Village is again fully let, which it has been for almost all the time since it was built in 2004 / 2006, proof that despite the widely reported issues with shopping, top quality destinations remain successful.

The new shop is all the more notable for it being Steelite International’s first ever venture into the retail market, the arrival of this new shop is being heralded as a major coup for Trentham – as well as another great offer for visitors to one of the country’s most popular attractions.

‘PERFECT SETTING by Steelite International’ will open at Trentham Shopping Village on Monday, November 5th.

Currently, Steelite International only sells to the hospitality market through distributors and agents. Its new, flagship store will be an upmarket retail setting showcasing its finest tabletop ranges for home entertaining. It will feature many of the company’s fine dining and relaxed dining ranges and will also give inspiration to home entertainers with table-settings and ideas for stylish dining acting as centrepieces in the store.

Steelite International is promoting the ware for sale in its new shop as: ‘The professional chef’s preferred choice in tableware’.

“Our decision to enter the consumer market is the result of extensive research into the opportunities this presents for us as an ambitious business,” says Kevin Oakes, Steelite International Chief Executive Officer. “We have an excellent brand and reputation, and we continually get requests from the public to buy our products. So ‘PERFECT SETTING by Steelite International’ is designed to meet the consumer market’s appetite for high quality home dining ranges.

“The Shopping Village gives us an excellent new presence in the community, shows our commitment to the region and enables us to share our fantastic ‘Made in Stoke-on-Trent’ tableware with a whole new audience.”

Steelite’s arrival at Trentham has been warmly welcomed by St. Modwen regional director Mike Herbert who said: “It is not only great news that our visitors can now find yet another high quality retailer, but this latest addition also means that every single Shopping Village unit is now let, which is terrific news for shoppers, traders and the local economy. I am also very pleased that we are able to support one of Stoke-on-Trent’s leading manufacturers. It is all too often forgotten that Stoke and North Staffordshire has several world leading top quality and successful manufacturing companies.”

The shop itself will offer an exclusive shopping experience and will stock the most popular ranges chosen by professional chefs and major international hotel chains.

Steelite International carries the name of Stoke-on-Trent world-wide by trading in more than 130 countries across the globe, and its products are the favoured brand of hotel chains such as Hilton and Four Seasons as well as food operations as diverse as the MoD, Whitbread and Little Chef.

Located just a couple of miles from Junction 15 of the M6, and with easy access from the East Midlands via the A50, Trentham Shopping Village has become a one-stop-shop for anyone looking for high quality retail therapy. It is further evidence that retailer and shopper confidence is generated by quality shops in a quality location. The eclectic mix of small specialist shops and larger brands alongside the award winning major Garden Centre and excellent cafes and restaurants provides a distinctive shopping experience for all visitors. It allows the likes of L’Occitane, Vom Fass, Rohan and Whittard of Chelsea to rub shoulders alongside Hannah Stoney’s chic Yellowstone Art Boutique; the West Midlands Deli of the Year, Brown and Green; and world leading pottery firms like Steelite.