News Archive


St. Modwen, on behalf of Stoke-on-Trent Regeneration Ltd., has submitted an outline planning application for the latest phase of its growing Etruria Valley development.

The application is for the development of the next 16 acres of the Etruria Valley Business Park located to the west of Forge Lane, Etruria, in Stoke-on-Trent. The site forms part of the wider Festival Park area which has been developed over more than 20 years on the site of the former Shelton Iron and Steel Works.

Festival Park and Etruria Valley have grown to become the premier mixed use Business Park in North Staffordshire, developed by St Modwen since 1988 with over 230 acres developed to date with more than 1.35m sq ft of major office and commercial development, retail park, leisure park, 4* star hotel, restaurants and housing. In excess of 6,000 people now work on the total area compared with about 3,500 who lost their jobs when the Steel Works and Rolling Mill closed in 1979 and 2000 respectively.

Phase 2 of Etruria Valley commenced development in 2008 following demolition of the former Rolling Mill and extensive site reclamation and infrastructure works. A major 93,500 sq ft Contact Centre for Vodafone UK was designed and constructed by St. Modwen in 2009 as well a new factory for Wade Ceramics Ltd and head office for Hanley Economic Building Society. A total of about 60 acres remain for development with capacity for about another 1m sq ft of development.

Mike Herbert, regional director for St. Modwen commented: “Etruria Valley has proven to be an extremely popular Business Park location and this latest phase will enable us to continue the creation of high quality employment spaces within this sustainable location. Etruria Valley has already proven itself to be a magnet for attracting inward investors and established local businesses and the latest phase will enable us to continue to drive new businesses and investment into the North Staffordshire region. Discussions are already progressing with major potential occupiers and the outline consent is a key step to be able to respond for confidence to market demand for design and build opportunities.”

The detailed planning application proposes Phase 2A be approved for a mix of office, manufacturing and storage properties. It builds on the strategy agreed with Stoke-on-Trent Council and the Local Enterprise Partnership as part of the Enterprise Zone bid earlier in the year and St Modwen is working with Stoke to create an accelerated development zone for the whole of the Etruria Valley area. This is a key part of the area’s strategy to create economic growth and attract inward investors.

Etruria Valley is being developed by Stoke-on-Trent Regeneration Ltd., St. Modwen’s joint venture company with Stoke-on-Trent City Council, which was formed in 1993 to bring about major regeneration. It is run by St Modwen’s team at the Regional Office at Trentham Estate and Gardens in Stoke.