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St. Modwen, the UK’s leading regeneration specialist, has submitted plans for the next phase of its town centre development which forms part of the £1 billion regeneration of Longbridge.

Planning permission is being sought for a 135,000 sq ft anchor retail store, a 400 space decked car park, a 300 space car park and associated access, landscaping and infrastructure which will create up to another 200 jobs.

In addition, the proposals also include the reconfiguration of 45,000 sq ft of retail space which has already been granted planning consent.

The plans seek to build on the success of the first phase of the town centre which will open in 2013 and will boast an 85,000 sq ft Sainsbury’s, a 75 bedroom Premier Inn and Beefeater Grill, the new £2 million, two acre Austin Park, local and high street shops, two office buildings, cafes, bars and restaurants. In addition, the £66 million Bournville College and the £5 million The Factory youth centre have both been completed. A total of 75 per cent of new homes at the nearby St. Modwen Homes’ Park View development are also already sold.

St. Modwen has developed this next phase of town centre plans following extensive public consultation including a public exhibition in June, where there was strong support for the proposals.

Mike Murrray, senior development surveyor for St. Modwen said: “The plans for the second phase of the town centre will add to the facilities available for both existing and new residents and businesses. More than 80 per cent of the retail units in the first phase have been pre-let or are under offer and demand is equally strong at the Longbridge Technology Park and the Park View housing development.

“Next year’s opening of the first phase of the town centre will bring investment at Longbridge up to £250 million. This investment has already created 1,160 permanent jobs through the development of the Technology Park, Cofton Centre, and the £66 million new Bournville College which opened last September.

Longbridge is served by excellent public transport links, with Longbridge Train Station within just a short walking distance and over 350 buses per day passing the site. Birmingham city centre is eight miles away and the M5 (junction 4) and M42 (junction 2) motorways are three miles away.

The regeneration of Longbridge is a £1 billion project covering 468 acres. It aspires to create 10,000 jobs through a diverse range of industries, together with 2,000 new homes, the new town centre, parks and public open space.