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St. Modwen has unveiled ‘Meon Vale’ as the new name for Long Marston Depot, after a competition was launched to find a fresh identity for the 470 acre development.

The name has been chosen to reflect the changes that are taking place on site, including the first phase of homes being built by Persimmon, and the leisure and community facilities that are due to open in the New Year.

The £100 million scheme at the former Ministry of Defence site, just seven miles from Stratford-upon-Avon, will officially receive its new name later in the year, at an unveiling ceremony by competition winner Lydia Stowe, a resident of Lower Quinton.

Nearly 50 per cent of all respondents to the competition chose Meon Vale as their preferred name for the new village, with Ms Stowe picked at random as the winner, and recipient of £50 worth of Marks & Spencer vouchers.

Commenting on the new name, Peter Rudd, senior development surveyor, said: “We’re really pleased to be launching Meon Vale as the name of the new community at the former Ministry of Defence site near Long Marston.

“We’d like to thank those who took the time to enter the competition and share their thoughts and opinions with us on what the new village should be named. The development is moving forward rapidly with the construction of the new community hub and retail centre taking shape.”

Ms Stowe added: “I chose Meon Vale as the name for the new village as it represented a fresh new identity for an area that is undergoing large scale regeneration. I think it reflects the natural beauty of the surrounding landscape and also that this modern development will provide opportunities for families and businesses, creating a thriving hub of activity for years to come.

“I look forward to seeing the development take shape and to using the community resources at Meon Vale once construction is complete.”

As part of its masterplan for the 470 acre site, the first phases of the development will see St. Modwen, alongside joint venture partners Persimmon Homes, deliver 284 homes, together with a local centre with a village hall and shop, public open spaces, an extension to the Greenway, sports pitches, sports hall, café, an all-weather pitch, children’s play areas and 14 full size allotments.