New high street food concept Stone Willy’s Kitchen has opened the doors of its flagship store at St. Modwen’s Longbridge Town Centre, generating seven new jobs.
During the day time the deli serves wraps, salads, pizza and coffee prepared fresh in store, appealing to the hundreds of office workers, Bournville College students and visitors passing through the town centre daily. After 5pm and at weekends the Kitchen provides a pizza delivery service to homes across the south Birmingham area.
The seven job positions ranging from shop staff to drivers have all been filled by people aged 17- 24 from the south Birmingham area, including former Bournville College student Charlie Rees. The shop staff have been given barista training and are being enrolled on a City & Guilds Food Preparation course, to help get their careers on track.
The store’s eye catching interior design has been created by Creed Design, the company responsible for the style Wagamama and Pizza Express locations.
Kitchen manager Gynn Mahal said: “We are really excited about opening our new deli and have had great feedback so far. Our aim is to bring a new variety of affordable food to Longbridge town centre. We have spent a lot of time doing our research to make sure we get our offering just right.”
Andrea Clarke, Longbridge Property Manager, added: “We are delighted that Stone Willy’s Kitchen has joined our tenant line up, boosting the independent retail offer at Longbridge. The store’s colourful image and offering really supports our aim to create a vibrant, mixed use space for visitors and those living and working in the area.”
Stone Willy’s brand owners Rookway Food Systems are based in North Yorkshire and have over 100 units trading throughout the UK with the Stone Willy’s Pizza brand, including a store opposite Birmingham New Street Station. The new store at Longbridge marks an expansion into the daytime ‘food to go’ market.
Peter Robinson, managing director of Rookway Food Systems, said: “We believe the Kitchen concept offers the right balance between quality, speed and service that will fit right into customers’ busy lifestyles. It’s a different menu to what’s generally available on the high street and we can’t wait to see the public reaction.”