Strategic Land


The Village at Waterdale shopping centre, in the heart of Doncaster, is celebrating a successful 12 months of regeneration with the launch of its new 24,300 sq ft speculative development on Kingsgate.

St. Modwen, the owner and manager of The Village at Waterdale since 2013, has been striving to make the centre a more vibrant retail and leisure environment for shoppers in Doncaster and beyond. The new £3 million Kingsgate development is the most significant regeneration work completed at the shopping centre to date. It offers 12,300 sq ft of ground floor retail and leisure space and a further 12,000 of first floor space, suitable for a variety of purposes including office, leisure and restaurant.

The finalisation of the new development tops off a busy 12 months of work that included a complete rebranding of the shopping centre, treating families to 10 free events and giving shoppers the chance to win in 10 competitions.

In addition, The Village at Waterdale has welcomed new retailers, such as LEGO specialist Brickin It and gaming store Vault 14, and saw the creation of new local jobs in the process. The shopping centre has also recently celebrated the expansion of popular vintage and modern collectables store Rewind into larger premises, as well as signing new three year leases with tattooist Simply Ink, Café Al Fresco and The City restaurant. More new retailers will be announced in the coming months.

St. Modwen has also recently successfully obtained planning approval for a change of use for the upper floors of 1-9 Kingsgate as well as an overhaul of the external appearance of the building to match that of the neighbouring new development.

Paul Brustad, Asset Manager at St. Modwen, said: “The new development is a major milestone, and is testament to all our hard work to give shoppers and families in Doncaster a revitalised experience at The Village at Waterdale. We are now home to some of Doncaster’s favourite locally-owned, independent retailers and eateries such as Brickin It and Taste, and we are looking forward to increasing our retail and leisure offering.

“The new Kingsgate development marks the start of an exciting new chapter in our ongoing regeneration works that will make The Village at Waterdale a modern and attractive destination for customers and families.”

Adrian Banks, Retail Investment Officer at Business Doncaster, said: “St. Modwen’s investment in Doncaster can only be a good thing for the town centre. From established independent retailers looking to expand to larger premises, to local entrepreneurs opening their first store, The Village at Waterdale is an attractive destination. We look forward to supporting St. Modwen in its regeneration plans, and to seeing the jobs and opportunities that will follow for the people of Doncaster.”

Shaun Ward, Owner of Vault 14, said: “We moved into the centre in early 2016 and we have seen the regeneration work over the last 12 months first-hand. We have enjoyed strong growth and have already relocated to larger premises as a result. Customers consistently tell us that The Village at Waterdale is somewhere they can find something a little different from the average high street and so it is the ideal location to further grow our business. We are thrilled to be part of The Village at Waterdale and we look forward to seeing St. Modwen’s next regeneration plans”.