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St. Modwen, the UK’s regeneration specialist, has unveiled a tasty trio of tenants for its new £70 million town centre development at Longbridge.

The company has signed up Greggs – the home of fresh baking and sandwich making – snack provider Simply Eat and, to complete the hat-trick, the UK’s fastest growing coffee shop, Costa, to units in the high street, with the aim of creating a family orientated location where people can meet, eat and make the most of the town centre environment, including the green open space and vista of Austin Park. 

All three retailers have signed 10 year leases on units in the new high street, with Greggs and Simply Eat both set to occupy 774 sq ft of space and Costa signing up for a larger 1,291 sq ft unit.

The latest additions join a growing number of nationally recognised brand retailers, including Sainsbury’s, Hungry Horse, Premier Inn and Beefeater, as well as independent retailers, who have already signed up to the scheme. 

In total, the new town centre will deliver 24 shops and restaurants, in addition to new office developments, Park Point and Seven House.

Mark Watkins, senior development surveyor at St. Modwen, has been responsible for working with tenants and retail letting agents BWD on this major regeneration project. He said: “We are really pleased to be able to announce the latest round of retailers to sign up to Longbridge. Costa, Greggs and Simply Eat, all have excellent reputations and we’re looking forward to welcoming them to Longbridge.

Adrian Gibbins, regional property manager at Greggs added: “Longbridge provides us with an ideal opportunity, especially given the high street’s proximity to office accommodation and potential footfall from Bournville College. The new shop offers a modern, fit for purpose facility in a prime location.” 

Emma Hobbs, acquisition manager at Costa Coffee continued: “We’re really pleased to be joining a fantastic range of retailers, who are set to open at Longbridge later this year, with a view to playing an active part in the local community.” 

George Burdett of Simply Eat, added: “As an independent, Midlands based, retailer we have taken the opportunity to be part of this unique development, and look forward to opening our store on this exciting site, later this year.”

Mike Murray, senior development surveyor at St. Modwen says: ”The town centre will be the centrepiece to the Longbridge regeneration project and will not only be an attractive and lively destination for residents, workers and students, but will also bring a significant boost to the community, creating jobs and restoring confidence in the local economy.

He added: “As we approach the opening of the new town centre, we look forward to announcing more tenant wins in the coming weeks.”