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St. Modwen, the UK’s leading regeneration specialist, has announced the arrival of four new retailers to its Wembley Central development.

The new retailers include:

• A new Tesco Metro store – set to be largest foodstore in the town centre;

• Sports Direct;

• The Gym, an affordable, flexible 24-hour fitness chain, next to Iceland; and

• A 16,000 sq ft anchor store, pre-let to another popular national retailer.

The 10,000 sq ft Sports Direct will be open by early December, while Tesco Metro will start fitting out in March and will create around 90 new jobs in a 16,000 sq ft full-line store. The Tesco is set to provide a new foodstore anchor for the development, complementing existing and new retailers and bringing more customers to Wembley Central. The Gym will create up to 30 new jobs. A 16,000 sq ft anchor store in the final phase of St. Modwen’s regeneration project has also been pre-let to a popular national retailer of homewares and electrical goods, to be announced in due course. Construction on the final phases is due to start in late November 2012. All stores will benefit from the presence of a 24 hour car park on site.

The final phase will further establish the town centre as a vibrant place to shop, live and work. It also includes an 86-bedroom Travelodge with a bar / restaurant, an upgraded Wembley Central station and 38 additional private flats adding to the 117 built so far. Already, 95 per cent of the existing apartments have already been sold or rented, with a handful of properties available for sale as investment opportunities with tenants in situ. Planning consent for the last phase, which will overlook the public square adjacent to Wembley Central tube and train station, was granted earlier this year.

Killian Morris, senior development manager at St. Modwen, explains: “Wembley Central has been transformed from a tired 1960s shopping centre into a modern, bustling retail location. This latest announcement demonstrates retailers’ huge confidence in Wembley and reinforces the impact our investment is having in establishing a new heart for the town centre. Residents and shoppers are already benefiting from new stores – including a TK Maxx, Everything Everywhere, Brighthouse and Iceland – and an increasingly vibrant environment around the train station and new public square. These exciting new brands will further emphasise the appeal of the town centre, providing shoppers with more choice and variety.”

Situated in the heart of Wembley town centre, the Wembley Central development will provide 150,000 sq ft of retail and leisure space when complete. The scheme has its own secure 24-hour multi-storey car park and benefits from the immediate proximity of Wembley Central tube and train station. It also provides 23,000 sq ft of modern office space and a total of 155 private apartments set around an attractive public square. Most apartments come with modern balconies which have views towards the new Wembley Stadium, Harrow on the Hill and Central London.