Cllr Michael Adeyeye, Mayor of Brent, announced the winner of the Wembley Central Community Art Competition at a special presentation event and presented a host of prizes, including a £250 cheque, to local community groups.
The competition was organised by St. Modwen Homes – the residential arm of the UK’s leading regeneration specialist St. Modwen and housebuilder behind the Wembley Central apartment scheme – with the aim of bringing the community together. Local groups, including runners-up Granville Plus Youth Arts Centre and Smash Youth Club, battled it out over six weeks to produce the paintings which were created on 1016 x 1270mm canvasses using acrylic paints.
Encouraging creativity and freedom of expression, no limits were imposed on what the art could reflect – the only stipulation was that the artworks must use the exact colours provided in the Wembley Central logo.
The artworks were judged by Cllr Adeyeye, along with St. Modwen Homes’ sales and marketing director Neil Simpson and professional interior designer, Amanda Stanhope. The winning artwork, a stunning painting which drew heavily on classical architecture whilst experimenting with form and perspective, was created by amateur artist Marta Pieregonczuk, of local group Brent Artists’ Resource in Brent.
Marta said: “As an amateur artist the art competition has been a great opportunity for me to try new things and challenge myself; the hardest test was definitely working within the constraints of just six colours. I am really interested in architectural art and I wanted to practice using perspective and dimension – working with such a large canvas seemed like the perfect opportunity!”
Marta was awarded with a cheque for £250 to spend on materials and resources for Brent Artists’ Resource community group and her artwork will be exhibited in the entrance to the Wembley Central apartments for residents to enjoy. With so many impressive artworks presented, a prize of £150 was also given to runners-up, Smash Youth Club.
Cllr Adeyeye said: “I am delighted to have been involved in such a fantastic project which promotes creativity in the local community. As the council prepares to move to new premises in the next few months, I have already requested that one of the artworks is put on display in our offices, so that council employees are constantly reminded of the vibrant mix of cultures and values in Brent and the surrounding areas.”
Neil Simpson added: “The success of the Community Art Competition at Wembley Central is really pleasing for us and highlights the positive effects which have derived from our engagement with the local community in Brent. As the second phase of the development gets underway at Wembley Central, we will continue to work with groups and residents as part of our on-going commitment to supporting and developing a thriving community in the local area.”
Located on High Road– just outside Wembley Central tube station – the Wembley Central apartments have been designed to the highest specification and start in price from £199,995 for a one bedroom apartment. The apartments have all been fitted with high-quality fixtures and fittings including stylish kitchens with Siemens appliances, alongside contemporary bathrooms and spacious living areas. Additionally, all apartments boast modern balconies which offer stunning views towards the new Wembley Stadium, Harrow-on-the-Hill and Central London.
The Wembley Central apartment scheme forms part of St. Modwen’s on-going comprehensive £90m regeneration of the Town Centre which includes 175,000 sq ft of commercial accommodation, a new public square, hotel and a significantly enhanced tube and train station.
The Wembley Central marketing suite is situated in Ramsay House, Central Square. For all enquiries, please contact the St. Modwen Homes sales team on 0844 371 1301 or email firstname.lastname@example.org. More details on the development can be found at www.wembley-central.co.uk.