News Archive


Manchester, March 7th:  The adidas Group today marked the start of construction work on it’s new 33,444 sq m (360,000 sq ft) warehousing and distribution centre at Trafford Park, Manchester with an official ‘ground-breaking’ ceremony.

The new centre is part of the ongoing adidas/Reebok Integration plan in the UK and building work on the 15.7 acre site is scheduled for completion in November.  It is planned for the facility to become operational in early 2008 and  it is proposed that all products from adidas, Reebok and Rockport will be despatched from one main centre

The centre will include 20,000 sq ft of office space, parking for 260 cars and 60 lorries, and is set within a highly landscaped environment where 425 trees are being planted.

adidas worked with developer, St Modwen Properties PLC, through its joint venture company Key Property Investments, to ensure that the high specification site will be delivered to challenging timelines.

Commenting on the announcement, Paul Suchoparek, Director of Operations for the adidas Group said: “This is our very first integrated warehouse facility which will give us the opportunity to provide an improved service to our customers by centralising our distribution functions for both adidas and Reebok.  We are extremely pleased to be starting work so quickly.”

Kath Smith, Managing Director Reebok UK added, “The development of this state-of-the-art warehouse facility provides further evidence of our investment in and commitment to the best possible service to our customers.”

Bill Oliver, St Modwen’s chief executive,  said: “We are delighted to have attracted such a high-profile company as the adidas Group to Trafford Park Estate, particularly as it was in the face of stiff competition.  Our professional team performed extremely well to meet a challenging timescale and the local authority responded positively which helped us win this major job creating opportunity.”